Nothing compares to the pleasure of sitting on your couch in your sweatpants, with a cup of black coffee in one hand and a book you haven’t been able to put down all day in another. You hear the faint sounds of raindrops trickling down your windowpane, but you don’t let it distract you as you slowly but earnestly skim through the entire book in one night.
This is the power of a captivating book. It not only embeds all the worldly knowledge in your head but also keeps you satisfied for hours. In other words, a good book is one that gives you the required information with a human touch, something that you cannot even fathom to find on the internet.
These days there is a literal avalanche of books in the market and one can find a book of every imaginable genre. Whether you want a simple and basic romantic fiction or a complete autobiography or even a guide to practically everything.
As mentioned earlier, you can find a book for every possible thing, hence don’t be shocked when you find out that there are several books handcrafted for social media managers.
Social media websites are an ever-changing landscape, but they are however the way to the future and hence the career as a social media manager has great perspectives.
The art of leveraging social media to extract the maximum gains from audiences online is a herculean task but not impossible. One of the best ways to stay at the top of your game as a social media and digital manager is by devouring your souls in the right book.
Those who are willing to go an extra mile for their work and willing to discover new and the best practices must learn from the best – and that’s why we’ve put together this handy list of ten of the best social media marketing books available. Happy reading!
Here are the Best Books For Social Media Managers:
by Joe Praveen Sequeira
This book answers the age-old question: How does a business owner leverage the power of social media marketing and use it to their advantage? It is the quintessential culmination of tactics used by expert social marketers to further make millions. This book is precisely written and researched to give you the gift of a guarded social secret that will transform your business from something mundane to a money generating engine. Enjoy reading about the top tier strategies employed by the experts and further use it to help your brand rise above the ranks. The book’s basic outline is around the following heads: the change in customer’s mindset, establishing your long and short-term goals, how to accurately gauge your campaign’s effectiveness, how to be prepared for your social future, your online presence and reputation, how to implement various social policies, and much more!
by Steve Randazzo
Every social media manager has encountered the question “how do I get my brand to stand out and get the attention it needs and deserves?”. The most effortless solution to all your problems is Brand Experiences as the book teaches you how to make content that resonates best with your audience and to build memorable experiences with your brand to draw the maximum attention.
The internet is a highly saturated kingdom where one can be easily neglected, and your brand can struggle to stand out. This book takes you through the path of enlightenment through its 9 chapters, where it talks about all the worldly tips that will help you achieve the necessary attention, sales, engagement, conversion, and differentiation you so dearly crave.
Additionally, you will learn about the strategies utilized by renowned brands such as The Walt Disney Company, Dr. Pepper Snapple Group, NBA, Corona, Budweiser, Adidas, and many more!
by Avery Swartz
Written by one of North America’s top tech leaders, Avery Swartz, See You on The Internet is essential for a local entrepreneur as well as the owner of a social media empire. The book presents a failsafe framework of merely five simple steps that will guide even an amateur through the process of building a brand, building your army of customers, and generating way more revenue.
The brilliance of the book is that it explains the social strategy in a rather symbiotic way while making sure that one doesn’t need a technical background to follow it.
The basic silhouette of the book revolves around the modern etiquette for social media, the art of tailoring content for your audiences, and your friendly neighborhood SEO bots and the power of tracking and segmenting your target audience for maximum impact. The book is your friendly guide through the nuts and bolts of website development, e-commerce, search engine optimization, email marketing, and online advertising.
Related: How to Become Social Media Manager
by Aashish Chopra
This book is the bible for every student, entrepreneur, or marketing manager who has the guts to dream of reaching millions on a rather limited and sustainable budget.
The book was borne from the real-life experience of the author, Aashish Chopra who shot his first viral video with almost no budget or required equipment and has now managed to receive over 350 million views.
The author shares his secrets behind his success – all of them mastered and honed throughout his journey like picking a share-worthy topic, high engagement rates, behind the scenes tricks for storytelling, and ultimately how to build your personal brand.
Fast, Cheap, and Viral is a small book with 157 pages and only 9 chapters however it is enough to capture the very essence of building a brand from scratch and working your way to building a business empire.
by Dave Kerpen
This book provides numerous key insights, tips, and best practices to propel a business’s social media marketing campaigns on leading platforms like Instagram, Facebook, LinkedIn, and Snapchat.
The book brushes up readers on how to use ads, content generation, how to use user-generated content, how to boost customer engagement, how to approach online criticism and negative comments, and so much more!
The book teaches you how to transform your business by harnessing the power of word-of-mouth as recommendations travel faster than any advertisement. The basic crux of the book is to learn the rapidly changing digital world without going deep into the technical details and most importantly being likable.
by Andrew Pickering & Peter Gartland
Content Mavericks is a book that takes you through seven logical steps that will help you create an ironclad content marketing strategy and future. The steps take you through a small journey where you learn how to create shareable content that people enjoy, and which will most importantly generate sales.
Social media may be highly saturated, but it can get really overwhelming if your work keeps hitting bumps without any genuine engagement to show. So, if you want to build a genuine and organic audience and make money from your content, then all your solution lies in this 214-page long book. This book is praised by reviewers as it is not about gimmicks but about actual strategies that will feel genuine.
by Gary Vaynerchuk
Gary Vaynerchuk is not only a New York Times bestselling author but also a social media expert as he managed to increase his family’s wine enterprise’s worth from $4 million to $60 million.
Additionally, he has also invested in renowned digital companies like Facebook, Twitter, Snapchat, Uber, and Venmo. Jab, Jab, Jab, Right Hook is the perfect blueprint to social media marketing strategies that help you connect to your customers whilst you sweep your competition off the floor.
The book gives effective advice about making specific and high-quality tailor-made content for different social media platforms and how patiently engaging with your customers to build a better and a genuine relationship that will soon convert to greater sales.
by Gary Vaynerchuk
Crushing it is the sequel and a bestseller to Gary’s 2009 bestseller, Crush It. he draws his failsafe advice from experiences of dozens of influencers and entrepreneurs who pursued their dreams by building thriving businesses. The best part about the book is that it can be understood by an amateur and there is no need to have a professional or technical background to follow it.
The authoring provider tried and tested social media marketing strategies along with this unique perspective that will build your professional and financial success.
The basic crux of the book focuses on theoretical and tactical advice that will make your brand shine amongst the overcrowded space on the internet and with the dissection of major social media platforms like Twitter, iHeartRadio, iTunes. Facebook, YouTube, Spotify, Soundcloud, Instagram, Pinterest, and Snapchat you would know how to amplify your brand’s potential and performance on each.
by Ann Handley
Social networking sites are a content-driven world where everyone is a writer but how to create content that is unique and will ultimately drive engagements.
Although with the change of content quality on the internet, focusing on writing seems unnecessary and pedantic. But to your surprise, writing matters more than ever now as our online words may be less but communicating in those is rather tedious.
Everybody writes is your go-to guide here as this book covers the importance of writing on social media, how to make trustworthy content, gives basic and easy grammar rules, how to generate content based on real experiences, essential writing tips and ultimately gives the fundamentals of generating great marketing content.
by Seth Godin
Social media marketing is just a more advanced form of storytelling as every marketing manager creates narratives to push their products and services. They somehow narrate a semi-factual story that makes us believe that the product is specially crafted for us to savor and without it our lives would be meaningless.
Although the authenticity of the story is the thin line that distinguishes a fib from a fraud. That is where this book comes in between and shows you the power of telling a distinctive and authentic story that will set you and your products or service apart from your competition. This book is for every social media manager who has the guts to knock down the boundaries and elevate their strategies in order to increase their sales.