Operating a Facebook page on a company is typically very distinct from managing its own Facebook account. You have a dedicated company page (and probably a group) on Facebook, so you are creating updates that you feel would be of value to the people who follow.
Some (but ideally not all of your posts) might be advertising your company and its items. Yet when you pay for ads on Facebook, having the company available on Facebook may be a hard task. Facebook company posts have a weak organic scope, due to the new system that prefers posts posted by friends and relatives. And that is why people always look for the best time to post on Facebook,
Buffer evaluated 43 million Facebook messages from last year’s largest 20,000 companies and noticed that in 18 months, Facebook’s organic interaction has dropped by more than 50 percent. And you have to do whatever it takes for your company to be available on Facebook.
What is the Best time to post on Facebook?
Like for other issues in existence, there is no clear response to Facebook’s optimal posting times. Numerous studies have been performed on the topic, and all come away with different findings. Sprout Social was able to derive certain general findings from a study of Facebook posts by their customers. Most of the moments they communicated in terms of the Central Time System (CST). If you use the same time zone as the majority of your target audience you can expect comparable outcomes. The key findings of Sprout Social tend to:
- The perfect periods to update are at 11 am Wednesday and 1 pm.
- The strongest day actually is Wednesday.
- On weekdays, from 9 am – 3 pm, you can get the most regular interaction.
- The toughest day is Monday, which has the lowest amount of dedication.
- Early mornings and evenings before 7 are and after 5 pm every day, you’ll consider the lowest commitment.
During the mid-week, from mid-morning to mid-afternoon, users are most likely to see Facebook messages. Certainly, several people update their Facebook applications during their breakfast, lunch, and afternoon tea breaks in the morning.
According to Hootsuite the best times to post on Facebook over the weekend. You do have a significantly narrower time on days where more informal events are likely to include the fans. Please remember that the periods we compare are both time zone-agnostic.
Buffer states that is about 1 p.m then at 3 p.m throughout the week time except on Weekends. HubSpot notes this is about 1 p.m. Then at 3 p.m. Fridays and Thursdays. Do you note the theme? The early afternoon, based on the report, is the perfect time to post on Facebook. Most people only finish their lunch at this moment and relax with a fast review of their feedback through their everyday work-related activities.
Coschedule did gather details for their “best time to publish” guide from 20 separate surveys. They found that there was more interaction on Mondays, Thursdays, Fridays, and Saturdays than every other day and that 3 pm posts would get you the most clicks while 1 pm articles would get you the lowest interaction.
It is also worth mentioning that on weekends, brands from B2C are getting fantastic interest, but brands from B2B do not get the same exposure. If you’re a B2B company, bring your hardest-hitting content into the weekdays.
Related: Best Social Media Marketing Tools
Knowing when to share your content on Facebook will have a compounding impact on your interaction with your audience. If your clients see the post at the right moment, they would be more inclined to like it or retweet it. So it informs Facebook that this material is of value to their customer, and would have a good effect on their rating.