Binging videos on YouTube for an unfathomable number of hours is practically done by every single person. Hopping from videos of various niches video to the next available in your side suggestion bar. In those hours’ worth of binging, one always ponders what it must be like to have their own channel on YouTube.
Some of that pondering leads to bigger things like creating a channel on YouTube and becoming a world-renowned YouTuber. However, it is not as simple as it sounds because social media networking sites have a high saturation level. As of 2019, there were more than 31 million YouTube channels recorded.
This means that starting your own channel and building it from scratch is not only scary but highly tedious and mind-numbing at times. Starting a channel not only requires a creative flow of the mind but also any analytical and strategic flow of the mind.
Creating content for YouTube can be monotonous and tedious but the actual problem faced by every upcoming YouTuber is Reach and Engagement. Achieving these isn’t as simple as it seems as one would need some external support such as advertising.
YouTube Ads is an extension to google AdWords which provides users a highly simple and straightforward procedure. Apart from that, the platform also offers a wide variety of types of ads to choose from. Here is a list of different types of YouTube ads YouTubers can choose from.
Types of YouTube ads
Beefing up your YouTube marketing strategy is an absolute essential if you are an upcoming YouTuber and the best way to do so is by using YouTube ads as they are highly reliable and effective. Let’s take a gander at the details of these various types of YouTube ads.
- TrueView Ads or Skippable In-stream Video Ads
This Ads defining feature is that a viewer can either choose to keep watching or skip after the first 5 seconds. They usually play either before the video or during the video i.e. “pre-roll” or “mid-roll” and you only have to pay when a viewer has watched the first 30 seconds, the whole thing, or clicked to interact with the YouTuber.
There are no limitations for the length of the video and hence this Ad video can be as long as the user chooses it to be but it has to be a minimum of 12 seconds. You can also increase your range and let these ads play as pop up anywhere on the Google Display Network (GDN).
- Video Discovery ads
Discovery ads are those that show up along with the organic search results. This makes it highly probable for viewers to choose to watch this video instead if it looks more relevant than the original organic results. These Ads are more subtle and rudimentary as they are like the simple ads you see on the top of Google’s search results page.
However, you get a call-to-action button on the sponsored banner of your channel on the top right corner of the display and a video overlay on the bottom left that remains even after one skips the video. They include a thumbnail and approximately three lines of text, usually with a name, the views, and/or a simple description. When a person clicks on the ad, they are either sent directly to the video page or the YouTube channel.
- Non-skippable in-stream video ads
These pre-roll or mid-roll ads don’t have a skip button at all and the viewer’s video only plays after the advertisement ends. Many YouTubers choose to have these ads as viewers often skip ads instantly.
The important factor to keep in mind here is that your ad is aiming to lift brand awareness or promote a new launch, and hence you are required to create such an ad that not only holds your audience’s attention for about 10-15 seconds but also intrigues them enough to interact with your brand further. These often include a call-to-action button so you can optimize the attention of your viewers to your channel or video.
- Bumper Ads
These are similar to non-skippable in-stream video ads but the only difference between the two is that these are snappy subspecies that are just 6 seconds. Even these are either pre-roll or mid-roll and similarly, you pay for impressions. This ad is often not preferred by advertisers as conveying a story by including all the components of your brand in just 6 seconds is a rather tedious task.
Advertising on YouTube
The process of advertising on YouTube is rather simple and straightforward. All one needs is a YouTube account and a Google AdWords account. Once you have set up both the accounts, you can customize and tailor the perfect campaign to advertise your channel and videos on YouTube. It is a three simple steps process.
- The first step is fairly technical but still very straightforward. After logging into Google AdWords, you have to start and name your new campaign. The next thing you need to do is choose from a list of goals i.e. Sales, Leads, Website traffic, Product and brand consideration, Brand awareness and reach, and App promotion. At the moment this is optional and not as important as a Video Ad will be available for all of these, except for app promotion. Finally, you get to choose from the different types of Ads mentioned above.
- The second step is related to the budget and bidding strategy that you have in mind for your advertisement. You can choose from either of the two options i.e. paying for the total amount that you will eventually spend for the duration (you can choose dates for which the campaign would last) of the campaign or a daily amount that you want to spend.
- The third step is related to further targeting of the ad i.e. choosing from demographics like location, age, gender etc, or interests or languages. A powerful targeting option is the keyword selection where you can choose from a list of keywords that are appropriate for your video.
- Finally, launch your ad by pasting the Video Ad URL from YouTube. That’s it!
If you are wondering whether advertising on YouTube is a worthwhile investing or how it might help your YouTube channel in any way then here is a list for you with ironclad reasons that will push you to get an Ad for your own channel and videos
- Brand Awareness
Creating videos for ads that not only shouts out your brand’s personality and identity but also makes people aware of your channel or brand. The sole purpose of YouTube is being able to express your personality as well as show your viewers fun-filled content related to your brand or business. An infotainment video not only attracts more audiences for your channel by explaining your product or service to them beforehand and getting them interested.
- Product Launch
Launching a new product by a business or a brand is a big deal and has a whole campaign enveloped around it. These video Ads are highly efficient and effective in introducing the new product or services or for building a great deal of excitement among viewers about an upcoming release.
- Audience Engagement
YouTube is not only a place for creators to upload and share their content but also a great platform for connecting and interacting with your viewers. As previously mentioned, video Ads on YouTube can get a great deal of attention to your channel but will also increase the number of views, likes, shares, or comments a video gets once people discover you and interact with you.
YouTube is one of the oldest and best video sharing currently available. It lets users from all over the world to come together and interact on a platform that has videos from every possible niche, be it fashion, chemistry, comedy, fitness, motorcycles, and what not!
Being a YouTuber is a tough and tedious task but the satisfaction one gets from all the love and attention is rather intoxicating and addicting. All one needs is a powerful social media marrying strategy and creative content and they are good to take over the entire internet storm.