Influencer Marketing- Should You Use an Agency or Do it Yourself?


Influencer marketing is now a type of online marketing that has developed itself. It has been a buzzword for a while now and is regularly referred to by the mainstream media. Yet there are always individuals who don’t fully grasp what is all about influencer marketing. Indeed, for the first time, several people come across the term and suddenly ask, “What is marketing influencer?

The Influencer Marketing Hub, along with other types of online marketing, is now an established website with hundreds of articles explaining the intricacies of influencer marketing. The first article that we wrote for the site was the original version of this post. However, we know there are still people who come here for the first time, wondering what is all about influencer marketing.

What Are Influencers?

Influencer Advertising is a combination of traditional media techniques and modern ones. This brings up the concept of celebrity approval and positions it inside a marketing strategy powered by modern-day material. In the case of influencer marketing, the biggest differentiator is that the advertising outcomes are partnerships between companies and influencers.

Yet influencer marketing isn’t all about celebrity participation. Instead, it circles around influencers, in an unofficial atmosphere, many of whom will never make themselves popular.

In our article, we described an influencer as someone who has:

  • The power to influence other people’s purchasing decisions by reason of their authority, knowledge, position, or relationship with their audience.

The following in a distinct niche, which he or she is actively involved with. The size of the next depends on the size of his / her niche subject.

What is an Influencer Marketing Agency?

To put it plainly, an influencer marketing firm is an organization that partners with marketers and social media influencers to develop and promote ad strategies that affect them. The finest influencer marketing agencies handle campaigns with a multitude of individual variables from beginning to end using the experience and knowledge that tends to come with managing thousands of campaigns.

Top influencer marketing agencies excel in developing, customizing, and maximizing campaigns for branded products, marketers, and goals as a consequence of a wide range of campaigns (often for a wide variety of advertisers) being structured and run.

Marketing influencer companies collaborate with each company to identify company principles, marketing priorities, personality, branding, and a variety of other qualities that make each brand special in the competitive markets they function in.

Why do I Need an Agency?

Brands are constantly finding a tough time gaining exposure on the media. This is largely due to the fact that every business, large or small, has invaded the online world creating insurmountable noise.

It has rendered the companies who engage in self-promotion highly cynical of customers. That is why there has been an increasing need for modern, creative digital marketing strategies. There are various benefits of having an agency or a higher authority managing your social media. Some of these include-

  • Increasing Brand Awareness

Agencies have the potential to raise brand visibility and increase brand recognition, because of their wide presence. If the company is promoted or supported by an agency, your fans are more likely to take note. Moreover, such reviews are also deemed credible, coming from a respected influencer.

Collaborating with agencies helps you cut through the noise of your brand and attract its followers. It gives your brand greater visibility and helps you start meaningful conversations online about it. In reality, 37 percent of respondents used influencer marketing to raise brand recognition, according to the previously mentioned report.

  • Targeting the Right Audience

Identifying the correct demographic and engaging it is a critical aspect of every business campaign. It is always a tedious phase and needs a thorough knowledge of future customers. Influencer marketing through an agency helps you to move past this stage because influencers have already done the hard work.

You also have to make sure the influencer is important to your market and his or her persona matches what you’re trying to sell. Identifying the correct demographic and engaging it is a critical aspect of every business campaign. It is always a tedious phase and needs a thorough knowledge of future customers.

Influencer marketing through an agency helps you to move past this stage because influencers have already done the hard work. You also have to make sure the influencer is important to your market and his or her persona matches what you’re trying to sell- all these are things that an agency can help you with.

  • Increasing Brand Value

Influencers’ greatest strength rests in the faith of their fans. It’s this trust that helps them to create loyal fan communities. It is viewed as a true testimonial anytime an influencer expresses their truthful reviews on the product or service. It strengthens the reputation of your brand, and strengthens your credibility.

Working with influencers thus helps you win the confidence of their audience. This is instrumental in long-term developing an army of loyal brand advocates. It also enhances brand recognition, which eventually lets you raise more money.

  • Increasing Audience Engagement

Growing the number of shares and feedback on the articles on social media is a battle in itself. Without good levels of engagement, having millions of followers won’t yield any results. This is where the influencer marketing can be of tremendous use through an agency.

Firstly, working with influencers improves your content quality and makes it more user-centered. These materials may gain popularity most often in the target market.

Second, when an influencer shares your content on their social media profiles, it will also engage their audience. If you like the content, you can tag your friends and share it on your own profiles, increasing your reach further.

Benefits of Having an Influencer Marketing Agency

  • Increased Trust and Authority

The art of influencer endorsements has a clear philosophy connected with it. When a celebrity, marketing professional, or social networking user posts a brand’s content, it provides immediate exposure with the business they support, pure and easy.

The theory is that if a business can get an influential individual to identify and appreciate the products, it generates a sense that the products are a market pioneer and a trustworthy organization, based on the influencer ‘s support and opinion.

  • Improving the Rate of Purchase

The importance of that particular benefit can not be overstated. Related influencers put your content in front of consumers on social media who already have a curiosity in your niche. There is no extra expenditure required to try to reach the target-the influencer has already built up this platform on social media for itself.

Moreover, influencers who make note of your company actively fuel sales. Consumers are constantly searching for influencers to decide about what goods and services to purchase.

  • Accessing the Young and Old

To the millennial generation, who also gradually embraced and led to the growth of new media, the show was left behind. That is why Influencer marketing is now a mandatory medium for Millennials and Gen Z’ers to enter. Attracting customers from such markets gives the company tremendous interest.

  • Setting a Trend

As we have mentioned earlier, influencers are go-to information sources as they relate to new products within their industry (beauty, fashion, tech, fitness, gaming, etc.). Followers of influencers deeply respect and often even idolatry their views within their expertise categories. That is what makes marketing influencers so effective.

What Does Data Say?

Influencer marketing is an investment — you have to spend time to make sure you find the right influence to promote content that appeals to your target audience to get it right. You also need to spend money and/or resources on rewarding the influencer, run different campaigns with the influencer, and more depending on your specific marketing objectives.

Fortunately, there are numerous figures that indicate influencer marketing is a profitable time and money commitment as well as telling you which indicators are skewed by marketing factors.

  • Eighty percent of advertisers agree that influencer marketing is successful and 89 percent claim that it performs almost as well (if not better) than other platforms.
  • Seventy-one percent of advertisers believe service experience and influencer marketing traffic was higher than in other outlets.
  • Today 49 percent of consumers rely on influencer recommendations for their purchasing decisions. 60 percent claim that a suggestion affected them while shopping within the store.
  • In the last three years, Google searches for “influencer marketing” have grown to 1500 percent.
  • 48 percent of advertisers engaging with influencers claim that the partnership between viewers is the most important aspect when deciding which influencer to partner with.
  • Branding or engagement-focused influencer marketing approaches achieve 8x ROI.

Influencer Marketing- Do it Yourself

Influencer marketing involves a brand working with an influencer online to market one of their products or services. Some marketing collaborations with influencers are less tangible than that – brands simply work with influencers to improve brand recognition.

Influencers may be everywhere, unlike celebrities. They might be anyone. That makes them popular are their wide network and social networking follow-ups. An influencer may be a popular Instagram fashion photographer or a well-read cybersecurity blogger who tweets, or a respected LinkedIn marketing executive.

Some things you have to keep in mind when doing influencer marketing yourself include:

Consider your approach

  • Organize, draw up a policy, schedule, and budget, and invest time on analysis
  • Decide how to identify influencers – discover them organically, sign up for a network or function with an organization
  • Be careful and be a person – citizens talking to individuals, not companies talking to companies
  • Be careful and be a person – citizens talking to individuals, not companies talking to companies.

Create a timetable

  • Will the influencer choose emails or monthly/quarterly/biannual calls?
  • Integrate with your PR schedule, the schedule for product release, etc.
  • Send mails to key executives on behalf of them. Book Corporate travel schedules and plan face-to-face meetings

What NOT to do

  • Don’t Rely on Just Money

Marketing influencer isn’t all about identifying someone with a following and giving them money or publicity so that they can say you positive things. For that, are viral celebrities.

Individuals who have invested years creating their own identity and developing their community are influencers; they would obviously defend their credibility and the people who support them. They are people who have the patience and focus to be successful in social media, one organic follower at a time — people like this aren’t interested in doing influencer marketing just for the money.

  • Don’t Be Hasty

Influencer Marketing isn’t about quick results, either. That is the same sort of slow-and-steady strategy as social networking and web marketing, where the initiative is not about promoting the products directly.

It’s about demonstrating your power, integrity and leadership in thinking within the business. It’s about being associated with something you’re doing, like when people decide they ‘re going to Xerox for a letter instead of photocopying it, or to hoover the floor instead of vacuuming it.

  • Don’t Depend on One Thing

To generalize your approach to finding and utilizing various influencers. Not all influencers fit one size: Adjust your approach to the specific influencer. Only refer to the influencer ‘s success. Influence doesn’t imply all success. Remember that your aim is to get your customers to take a particular action.

What’s the Difference Between DIY and Agency Based Influencer Marketing?

While several people interchangeably use word-of-mouth marketing and influencer marketing, there is a clear distinction between the two disciplines.

Whereas influencer marketing is the idea of influencing key entities to exploit their impact among friends and families, word-of-mouth marketing is the real medium by which this contact takes place. Therefore, by its definition, nearly all influencer marketing includes word-of-mouth marketing practices, although not all word-of-mouth marketing is powered by impact initiatives.


Marketing is growing with influencers. Influencer marketing is a $1 billion business on Instagram alone. In the next five years, the global influencer industry is expected to develop a company worth $5-10 billion. So today, rather than ever before, marketers confront a dizzying variety of choices for strategizing, preparing so managing media influencers.

Choosing to do influencer marketing yourself or through an agency is a decision that you have to take depending on the amount of reach you wish to have. Some people prefer to rely on their own resources, while others can’t deny the importance of having a bigger hand supporting them. Make sure to go through our guide above and decide for yourself, the strategy you wish to follow.

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